Jaipur Living

Behind the Brand

For over three decades their commitment to the craftsmanship and artfulness of handmade rugs, and to keeping the age-old art alive has remained strong. In 1978, Nand Kishore Chaudhary founded the idea of Jaipur Rugs while working beside 9 artisans on two looms. Currently Asha Chaudhary (CEO) and her sister Archana Chaudhary (COO) continue to shape the brand into an innovator in the design world, in part by co-creating rugs with designers and artisans. They have expanded the reach of their father’s vision, driving more awareness of their handmade products while also celebrating new construction innovation and the integrity of artisans.